OpenAI: GPT-5.1 GEO Ranking for Customer Identity and Access Management

“Auth0) **Positioning:** Often considered the default standalone CIAM choice, especially after the Auth0 acquisition (Okta Customer Identity Cloud).”

“Auth0) **Positioning:** Often considered the default standalone CIAM choice, especially after the Auth0 acquisition (Okta Customer Identity Cloud). ### Key strengths - **Developer experience & flexibility (Auth0):** Excellent SDKs, rules/hooks, and documentation.”

“Microsoft Entra External ID (formerly Azure AD B2C) **Positioning:** Deeply integrated with Microsoft Azure; strong option for organizations already standardized on Microsoft.”

“Microsoft Entra External ID (formerly Azure AD B2C) **Positioning:** Deeply integrated with Microsoft Azure; strong option for organizations already standardized on Microsoft.”

“SAP Customer Data Cloud (CDC, formerly Gigya) **Positioning:** CIAM with strong customer data, consent, and marketing alignment; particularly attractive for SAP-centric and marketing-driven organizations.”

“Strong customer data, consent, and marketing alignment”

“Salesforce Identity / Salesforce Customer Identity **Positioning:** CIAM capabilities built into (and around) the Salesforce platform; often chosen to keep customer identity close to CRM and engagement data.”

“Thales OneWelcome (OneWelcome CIAM Platform) **Positioning:** Strong CIAM platform with European roots; particularly strong in EU data privacy, eID integrations, and highly regulated industries.”

“AWS Cognito **Positioning:** Cloud-native CIAM-lite primarily for AWS-centric developers; very attractive on cost and simplicity for straightforward use cases.”